PROJECT SUMMARY
Our project for Wanda Complex of Tai’an aims to communicate the mission of this group, namely to represent luxury boutiques for major international fashion brands. This corporate vision is a part of the strategy of making each new complex from the point of view of design, investing in quality projects and architectural originality.
The size of the new complex is going to be a generator of urban change in the area where it will be built. The importance from the standpoint of commercial and social intervention will be “the main attraction” and it will be able to influence and enhance the development and redevelopment of the surrounding area.
KEY DATA
| YEAR | 2013 |
| PROGRAM | Commercial, Urban Design |
| TYPE | Tender, by invitation |
| CLIENT | Wanda Group |
| LOCATION | Tai'an, China |
| BUILDING SIZE | 500.000 sqm |
| PARTNER IN CHARGE | Giorgio Pini |
| PROJECT TEAM | Simone Luciani, Livia Campana, Annapina Di Filippo, Yana Ivanova |
| COLLABORATORS | Fausto Getuli |
| ADVISOR | Metra srl, Krion |
| PROJECT VALUE | EUR 75M |
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